DIGITAL MARKETING + PAID MEDIA CONSULTING
Big creative ideas shouldn’t fall apart in the media plan.
I help brand teams bridge the gap between the big creative idea and the paid media placements where consumers actually experience it.
The media plan already exists. I make sure the creative is built to work within it.
Senior digital marketing + paid media experience across major brands and large-scale media investments.
01 / THE GAP I WORK IN
The big idea is only the beginning.
Creative develops the idea. Paid Media develops the disbursement plan. Brand owns the business.
Then the campaign has to become real: placements, formats, cutdowns, audience variations, landing experiences, emails, influencer assets, organic posts, delivery timelines, and trafficking requirements.
That’s the gap I work in. From brief through creative development, launch, and learnings, I connect the teams and keep the consumer at the center—so the big idea comes through clearly, feels relevant, and inspires action.
01
BIG IDEA
Creative ambition
02
MEDIA REALITY
The plan that already exists
03
CONSUMER EXPERIENCE
What people actually encounter
02 / WAYS TO WORK TOGETHER
Make your creative work harder across channels.
From a fresh perspective on what’s running to hands-on campaign partnership and ongoing marketing leadership, I help consumer brands turn strong ideas into a clearer plan for digital and paid media channels.
HOW I WORK
Focused time. Meaningful impact.
Consulting engagements are scheduled Monday, Tuesday, and Thursday.
Every engagement is scoped and scheduled around this three-day workweek, so you’ll know exactly what to expect from day one.
THE CAMPAIGN SPRINT / IN DETAIL
Protect the idea. All the way through.
ALIGN → BRIEF → STRESS TEST → PRODUCE → LAUNCH → LEARN
Senior oversight for one priority campaign, built around the media ecosystem you already have.
$8,000/month · $24,000 total investment, paid in three monthly installments. 12-week engagement. Maximum two concurrent Campaign Sprint clients.
04 / THE PERSON CONNECTING THE PIECES
Between the big idea and what actually gets built.
I’m Danielle Wolf. I connect brand, creative, and paid media to help big ideas work harder in the real world.
What I’m known for
Bringing a consumer-first perspective, asking the questions that make the work stronger, and connecting teams around a shared direction. I’m both a thoughtful collaborator and someone who will push for a better approach—then help make it happen.
How I think
Start with the person experiencing the work. Where will they encounter it? Why will they care? What will make them act? I bring that lens from the first brief through creative development, launch, and learning.
The experience I bring
Deep expertise in digital marketing and paid media, grounded in a broader understanding of marketing. My experience spans spirits, toys and games, apparel, and mission-driven organizations - including work with Maker’s Mark, Fat Brain Toys, ClickHole, and I Love Public Schools.
Who I’d love to work with
Brands that bring something meaningful to everyday life. I’m especially drawn to family and play, food and drink, and home and lifestyle. Teams that value strong creative, care about results, and are open to fresh thinking.
05 / START WITH A CONVERSATION
Not sure what you need?
Book a free 20-minute call. Bring me the campaign, challenge, agency headache, or half-formed idea and we’ll figure out whether I can help.
Free · 20 minutes · No preparation needed
Project fit, scope, and availability are confirmed during the introductory call.
FAQ